In looking to help out those in charge of their company's branding efforts, Tim Muma talks with Betsy Rowbottom about the key elements to implement when creating and developing a branding vision. Betsy is the co-founder and chief culture officer of The Good Jobs where their mission is to show businesses how culture should be utilized as a strategic advantage. Betsy brings that perspective and experience to this episode in discussing how and why companies can display their unique, valuable assets to draw people in.