Account Media Planner SEM

LM&O Advertising, a fast-growing, Arlington, VA-based advertising agency, has an exciting opportunity for an organized, independent, Associate Media Planner SEM in our Interactive Department.

Role Summary:

Associate Media Planner SEM candidate should possess a strong desire and passion for search engine marketing. This entry-level position provides the perfect opportunity to acquire SEM expertise with hands on experience. This position reports to the Associate Director, Search and work closely with SEM Media Planners on the search team contributing to the planning, launch, management and optimization of SEM Campaigns.

Detailed Description

Planning/Implementation:

* Assist Media planners in developing campaigns to reach client goals
* Perform keyword research through tools and/or search engine account teams
* Provide campaign estimates and projections for new campaigns through tools or search engine account teams
* Develop recommendations for SEM titles and descriptions
* Identify and map keywords to appropriate landing pages
* Traffic campaigns in 3rd party bid management tools

Management/Optimization:

* Analyze campaign data and adjust bids accordingly to achieve maximum client ROI
* Understand all functions in 3rd party bid management tools
* Execute optimization with the help of Media Planners through creative/copy enhancements, landing page choices, account set up, keyword build-out
* Creative weekly/monthly reports with detailed analysis recommendations
* Approve and track payments of invoices by vendors for clients

Account & Personal Development:

* Stay current with the latest SEM trends through relationships with the search engine account teams and general industry trade information.
* Understand the competitive landscape and report back to Media Planners and/or clients
* Maintain or qualify for SEM professional status (i.e. Google AdWords Professional)
* Other duties as required
* Some travel may be required

Required Qualifications:

* Bachelor's degree in advertising, marketing or related program
* Proficiency in Microsoft Office applications, particularly Excel and Access
* Strong mathematics and analytical skills
* Ability to multi-task within a fast-paced environment
* Strong interpersonal, written and verbal communication skills

Desired Skills:

* Experience with successfully managing Google, Yahoo!, MSN, ASk, MIVA, or others PPC campaigns a plus
* Experience working with clients, advertisers or partner relationships
* Certified Google Advertising Professional status a plus
* Experience in creating and/or managing Yahoo! Search Submit Professional campaigns (paid inclusion)
* Working knowledge of web analytic and bid-management tools

Interested candidates please e-mail your resume to human.resources@lmo.com

No phone calls please. LM&O is a member of the 4A's and is an equal opportunity employer.